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ANNE FRIEDBERG THE VIRTUAL WINDOW FULL
Alannah Gunter rated it really liked it Jun 16, The Virtual Window Interactive By Anne Friedberg Design by Erik Loyer Tne Introduction As we spend more of our time staring into the frames of movies, television, computers, hand-held displays frkedberg full of moving images, text, icons, and 3D graphics how the. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". To ask other readers questions about The Virtual Windowplease sign up. The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Keywords: screen, touch, interface, haptic, body A focus on breaking through the frame of the screen shifts into screen interfaces as the building blocks for the virtual construction of “hybrid space” (De Souza e Silva, 2006). Comparing these media experiences reveals a representational shift that occurs between the introduction of the touchscreen and the cultural integration of this technology just three years later. This article examines the representation of touchscreen technology following the release of the iPhone in 2007, comparing a Nine Inch Nails rock concert and Blackberry commercial from 2008 with Bjork’s album/app Biophilia and an American Express advertisement from 2011. The aesthetics of that ‘something else’ is not determined by the technology itself, but by its use in a myriad of cultural practices including how it is represented as a commodity and an experience. The touchscreen is something other than a boundary between real and illusory worlds, or what Anne Friedberg (2009) calls a “virtual window” (p. Received AugRevised SeptemAccepted SeptemPublished September 20, 2017. Associate Professor, Core Division, Champlain College, USA
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